In this week’s blog post I will reflect on the information
that I have acquired over the past month of my Sports Management and Operations
course. The course provided material that I was curious about and had not had
the chance to research in depth over the course of my program to this point.
Through course materials and industry professionals, I have gained valuable
information about fan loyalty programs, facility management, the impact of
social media and some pointers on how to land a career in sports.
The two most important topics that I will take away from the
class are social media’s influence in sports through fan
engagement and how to obtain employment with a sports organization. In
terms of social media, I found it interesting how sports clubs are using social
media outlets to increase fan loyalty. By humanizing and personalizing athletes
and teams, social media has given fans access to communicate with their idols
on a more personal level. Furthermore, social media has made the behind
the scenes world of trades, travel and day to day events more available to fans
who keep up to date through tweets, posts and YouTube video clips. The idea of
making the fan a co-creator for their favorite franchise appears to be the biggest
game changer. Teams requesting for fans to submit pictures, ideas and comments to
official team websites gives the spectator a true sense of involvement in the
organization’s current status, future and community.

I have gained valuable tools throughout the course and plan to use them in preparation for a career in the sports industry. I need to be open, available and ready for any opportunity that comes across my plate. I understand that more opportunities may arise for myself if I can perform and complete more responsibilities efficiently on a minor league level. This course gave me a better understanding of where I could possibly fit in an organization and what qualities will help me sell myself more effectively. I understand the sacrifices that come with a career in sports and feel that I am now well equipped after gaining the valuable information of Sports Management and Operations.
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