Eat, Sleep, Conquer Sports Marketing.. Repeat.

When it comes to marketing in sports, there is no better example of sports a brand that markets their product on every level than WWE. The sports entertainment company ranked a perfect 99 Klout rating and is ranked in the top 6 of the most influential social media brands in the world. For the past two years, WWE’s flagship show Raw has consecutively been ranked as the top 5 most socially active primetime shows, with almost 1.5 million social mentions per week.

Aside from John Cena’s presence on Twitter, Facebook and WWE’s dominance in social media, there are many further elements that make this sports marketing juggernaut such a force to be reckoned with, both in entertainment and sports. The majority of the mainstream social interactivity results from not only the athletic, smack talking entertainment, but also the company’s ability to market its product in no other way a sports or Entertainment Company has been able to master at this level.

More than any other sports entity, WWE markets at every local level and competes in more than 200 live shows worldwide annually, with no off-season. Programs, pay-per-view events, and WWE’s 24/7 streaming network is broadcasted in 170 countries and in over 10 languages. All WWE branded merchandise is sold at live events and WWE’s website based shop zone.

The company is set to release its highly anticipated trailer tomorrow of its digitally advanced WWE 2K15 video game, set for release this November. The sports entertainment company even found a way to make fans go bananas for its downloadable action-packed, collectable card game app that was downloaded over 1.5 million times with in its first week of release, less than a month ago.

David K. Stotlar defines Sports Marketing as “the process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport or sport business product to satisfy the needs or desires of consumers and to achieve the company’s objectives.”

WWE has designed activities in a non-conventional way, based on highly athletic performances, great storytelling and female drama. According to the target audience interests, that is exactly what is needed to satisfy the needs of the WWE Universe’s needs and desires. WWE has become one of the most recognizable brands in all of marketing and media and it all begins with their fan affinity and ability to adapt to the digitally evolving social climate.